Taplio Review 2024: Is it worth the high price?
Utsav Patel
Updated: Aug 13, 2024
Are you having trouble deciding if the Taplio is the right choice?
Taplio is a very expensive tool, one of the most expensive for LinkedIn personal branding, and we, like you, were wondering if it was really worth the price.
In this article, we will discuss the advantages and disadvantages of Taplio, as well as the return on investment and whether there is a better alternative.
Let’s get it started.
Pros
Taplio has one of the largest content libraries - with over 4 million viral posts, there is always something to inspire you.
Carousel generator is great for quickly creating carousels and can help you save time while also growing your LinkedIn profile.
For the most part, the user interface is clean and simple to use.
There are numerous tutorials and guides available for learning how to use Taplio to its full potential.
The analytics feature provides in-depth analysis with great UI to quickly track progress.
Cons
Uses LinkedIn cookies, which may risk your LinkedIn account.
Analytics feature does not show any historical data.
Carousel generator lacks variety; it always looks the same for all users.
The viral content library is large, but the majority of the database is out of date.
There is no calendar view, and the engagement and AI features have very limited functionality.
Taplio: Introduction
Taplio is like your all-in-one sidekick for LinkedIn. It’s packed with AI-powered tools to help you whip up engaging posts and carousels that really connect with your audience.
With Taplio's scheduling feature, you can time your content perfectly, though it's worth noting there's no calendar view - a potential drawback for some users.
Keep tabs on your content's performance with Taplio's user-friendly analytics. This tool simplifies LinkedIn content creation and engagement, making your social media strategy a breeze. As a bonus, Taplio lets you reach out directly to your network, sending DMs to first-degree connections and InMails to your broader network of 2nd and 3rd-degree connections.
Key Features
Analytics
Taplio offers a comprehensive analytics interface for tracking LinkedIn performance. The dashboard presents key metrics through graphs and charts, aiming to provide users with a quick overview of their LinkedIn efforts.
One notable feature is Taplio's approach to engagement metrics. Unlike LinkedIn's native analytics, which combines likes and comments, Taplio separates these interactions. This differentiation can potentially offer users a more detailed understanding of audience engagement.
For those managing multiple accounts or working with clients, Taplio includes a feature to share stats publicly via a link.
The platform also provides a sortable table of all posts, allowing users to organize content based on various metrics like likes, comments, and engagement rate.
While this feature isn't unique to Taplio, it can be useful for identifying trends in content performance.
Taplio incorporates a 30-day filtering option, which differs from LinkedIn's standard 28-day view. This slight variation might appeal to users who prefer month-to-month performance tracking, though the practical impact of this difference may be minimal for many users.
Hook generator
If you have 10 hours to cut a tree, spend 9 on sharpening the axe.
This quote perfectly describes the importance of hooks in LinkedIn posts.
If you're going to spend 10 minutes writing a post, dedicate 9 to crafting the hook. After all, if your hook isn't compelling, no one will read the rest of your post.
Taplio's hook generator automates this crucial process. Simply share the details about your post, and the AI will provide you with 5 hook options to choose from.
Many users, including myself, find it effective to mix these suggestions to create something unique and impactful.
It's worth noting that the hook generator uses AI credits, so it's important to use it efficiently and effectively.
Post Inspiration
Outreach option
Outreach option allows you to send messages to your connections and send Inmails to the 2nd/3rd degree connections.
You can create a list of people in multiple ways, based on their engagement on post, their LinkedIn profile URLs and sales navigator imports.
One standout feature is the custom variables option. This tool lets you add personalization to your messages, making each one feel tailored to the recipient. It's a great way to make your outreach feel more genuine and individual.
Search Mode
Taplio's content inspiration library has over 4 million pieces of content, making the search feature very useful for finding what you need. You can search using profiles or keywords, giving you different ways to explore the library.
The search function includes filters to help narrow down your results. These filters are helpful when you're looking for specific types of posts or content.
To get better results, turn on the "optimize results for my account" option. This feature adjusts the search outcomes to match your profile and preferences, which can make the content you find more relevant to you.
When you find posts you like, Taplio lets you save them for later. You can organize these saved posts into different collections, making it easy to find and use them when you need inspiration or want to reuse ideas.
Engage features
Engagement is the most important thing that you can do to grow your account at the start and Taplio makes it really easy for you do that. The tool offers several variations of the engage feature, allowing you to choose the one that works best for your strategy.
Many users find the 'People' tab on the engage page particularly useful. However, you might prefer other options depending on your specific needs. The 'reply to comments' feature is another helpful tool, allowing you to manage all your comments from a single place.
It's worth noting that the engage feature can sometimes be slow to respond.
Additionally, the Standard plan's limit of 100 comments per month might be restrictive if you're looking to engage on a larger scale using the platform.
You can consider Supergrow for this, as there are no restrictions on engagement.
Repurpose content
If you have a video you like or a blog post that resonates with you, simply drop the URL into the post generator. The AI will write fresh content based on that material, perfectly tailored for your LinkedIn audience. It's an incredible feature, especially if you have a lots of older content just waiting to be repurposed.
With just the click of a button, you can transform your past content into engaging LinkedIn posts and start publishing right away. This not only saves time but also keeps your LinkedIn presence vibrant and consistent without the extra effort.
The carousel generator also has the option to add the blog URL so you can generate blogs with old content as well.
Pricing
Taplio is on the higher end of the pricing spectrum, and it is one of the most expensive tools for content scheduling, content management, and engagement planning, so choosing the right plan is very important.
Which Taplio plan is right for you?
Starter: Ideal if you’re new to LinkedIn and want to quickly gain traction without spending excessive time on content creation. With Starter, you can easily find and generate relevant content while closely tracking your performance with detailed analytics, but it lacks the features like engage, reply to comments and key features.
Standard: This plan is the only real choice of the plan if you are really looking to grow your LinkedIn because the Starter plan doesn’t have key features and Pro plan is too expensive for most people. Standard is the best choice for your growth and ROI.
Pro: Pro is designed to generate millions of impressions and thousands of profile visits, all while enhancing your outreach efforts with access to a database of over 3 million enriched LinkedIn accounts. The high AI limits and engage limits can be really useful but paying $199 is not a good decision for most creators.
Hidden costs:
Adding team members: There are no team plans, and if you add team members, you must pay for their subscription separately. For example, if you are on the $199 plan and have three members, it will cost you $597, whereas tools like Supergrow cost $99 for a ten-member account.
Agency set up: If you are managing multiple clients, you will have to onboard every client on Taplio and pay for each of them. If you are in the early stages, it is really hard to manage this hidden expense.
Verdict/final thoughts
Here’s the final call, should you get it or not?
And the answer is boring, “It really depends.”
The most popular plan costs USD 65; if you believe Taplio saves you that much time, it may be a worthwhile investment, but for the majority of people, I would not recommend it.
There are tools like Supergrow that can do almost everything Taplio does for less than half the cost. To save money, I highly recommend checking out the other tools before purchasing Taplio.
Taplio uses LinkedIn cookies and a Chrome extension to provide all of its features, which puts your account at risk, and some of their offerings violate LinkedIn's terms and policies.
Who is it best for?
Established creators: LinkedIn creators who already have a large following can benefit more from Taplio. Also, the pricing prevents most people from using it, but large creators can afford it.
Individual creators: It is best suited for individual creators, and teams will have difficulty setting up accounts because it is not user-friendly for teams or managing clients.
Light users: Taplio is a great tool for scheduling content and checking analytics, but it is not a perfect fit for power users (particularly the engage feature).
FAQ
Is Taplio safe for LinkedIn?
Taplio uses LinkedIn cookies and has an extension that violates the LinkedIn policy. There are good security measures in place, but you are still at the mercy of LinkedIn because the majority of the features do not use official APIs.Does Taplio provide good support?
Taplio provides live chat support during the majority of the week, but there is no support on weekends, making it difficult if you get stuck.Is Taplio reliable for post-scheduling?
Taplio is generally reliable, but for carousel and video posts, it can become less so. If you are on vacation, you will need to login and refresh the token every day to ensure that the post goes through, which was a very bad experience for me.Does Taplio have a mention feature?
Yes, this is one of the main benefits of using Taplio. The mentions feature allows you to tag people and companies.
