AuthoredUp has built a strong reputation in the LinkedIn creator community. It promises best-in-class post formatting, deep analytics, and a writing environment that makes LinkedIn's native editor feel like a notepad.
If you are evaluating it seriously, you have probably already seen the praise. What you have not seen is an honest answer to the question that matters most: Does it solve enough of the problem to be your primary LinkedIn tool, or does it leave you hunting for two or three other tools to fill the gaps?
I built Supergrow, a direct competitor. That is worth knowing upfront.
What I found was a tool that genuinely excels at formatting — and quietly leaves the writing, the content ideas, the team workflows, and the blank page entirely to you.
What Is AuthoredUp?
AuthoredUp is a LinkedIn content formatting, scheduling, and analytics tool. Built for founders, consultants, content marketers, and agency teams who want more control over how their posts look, perform, and get planned.
It was founded in 2022 by Ivana Todorović and Ivan Pantić — two LinkedIn creators who built the tool they wished existed. Independent, self-funded, and not part of a broader sales ecosystem. GDPR compliant, data hosted in Germany.
The product runs as a Chrome extension directly inside LinkedIn's interface. No separate dashboard to learn. Open LinkedIn, open AuthoredUp, and your writing environment upgrades immediately. A mobile app covers the full feature set for creators on the go.
Four things at its core. Format and preview content before it goes live. Manage drafts and schedule posts. Track performance with analytics that go beyond LinkedIn's native data. Collaborate across multiple profiles on the Business plan.
What it does not do is where the real conversation starts.
AuthoredUp Features
Post Editor
This is where AuthoredUp built its reputation. The editor runs directly inside LinkedIn's interface and turns its basic composer into a proper writing environment. Bold, italic, bullets, strategic line breaks, emoji insertion, readability scoring, and real-time character and word count. Everything that shapes how a post reads and scans on the feed is controllable here. For anyone who has wrestled with LinkedIn's native composer, the difference is immediate.
Multi-Device Post Preview
The most praised feature across every review platform. Before a post goes live, you see exactly how it appears on desktop, tablet, and mobile. It shows where the "see more" cutoff lands — critical for hook optimization. Formatting errors that would only surface after publishing get caught before. Most LinkedIn creators find out how their post looks on mobile after it is already live. AuthoredUp fixes that.
Hook and CTA Templates
150+ hook templates and 100+ CTA templates in English and German. Useful when you are stuck on an opening line. Worth knowing though — as AuthoredUp's user base grows, these templates are becoming patterns experienced LinkedIn readers can spot immediately. Useful as a starting point. Less useful as a differentiator.
Snippets
Save reusable text blocks — signatures, standard CTAs, formatting strings — and insert them across posts. Removes repetitive manual work for creators who use consistent structural elements across their content.
Drafts and Saved Posts
Unlimited draft storage with labels and tags. Full historical post library with keyword search and CSV export. Write multiple posts in one session, save, and schedule throughout the week. Useful for batch creators and agencies managing content pipelines.
Scheduling and Content Calendar
Visual calendar with monthly and daily views. Schedule posts for personal profiles, company pages, and LinkedIn groups. Best-time-to-post recommendations based on your own performance data — not generic industry averages. Pre-post warm-up alerts notify you before a scheduled post goes live. Scheduling was added directly in response to user feedback. It works cleanly for most use cases.
Analytics
The most underrated feature in the product. Post-level performance, saves, sends, profile views, follower growth tracking, content type and length breakdowns, and side-by-side post comparison. CSV export and API access on higher plans. Users with large followings consistently cite analytics as the reason they remain subscribed long after the editor's novelty fades. This goes meaningfully deeper than what LinkedIn provides natively.
Multi-Profile Management
Manage multiple LinkedIn profiles and company pages from one dashboard. Company pages are included with any plan at no additional cost. On the Business plan, aggregated insights across all team members and company pages are available in a single view.
AuthoredUp Pricing
Unlike most LinkedIn tools, what AuthoredUp advertises is what you actually get.
Pricing verified directly from the authoredup website
Individual Plan — $19.95/month
One profile. Full access to the editor, preview, scheduling, unlimited drafts, snippets, company pages, 300+ hooks and post endings, 1-click post reuse, and content analytics. No credit card required to start. Everything is included from day one.
Business Plan — $14.95/profile/month
Everything in the Individual plan plus multiple profile connections, sub-accounts, organization management, team analytics, and draft collaboration. Minimum 3 profiles required. A team of two has no middle-ground option — individual rates apply.
Custom Growth Plan
For larger teams and agencies. Personalized onboarding, dedicated training, invoicing options, and custom pricing. Minimum 10 profiles. Billed annually.
What the pricing does not include
There is no AI on any plan. No AI post-generation, no writing assistant, no voice learning. The 300+ hook templates are pre-written formulas. If writing the post is still your challenge, no AuthoredUp plan solves that — and at $19.95 per month, that is the part worth thinking about before you subscribe.
For context, that is the same price range as tools with unlimited AI content generation, voice learning, and content repurposing. What you get for that price depends entirely on what problem you are actually trying to solve.
14-day free trial available. No credit card required.
What Real Users Say About AuthoredUp
AuthoredUp's review home is not G2 or Trustpilot. It is the Chrome Web Store — where the product actually lives. 4.8 out of 5 across 67 ratings. That is where the most honest signal comes from, and that is where we looked.
Where AuthoredUp earns genuine praise
The formatting and preview features dominate every positive review. Users describe the experience consistently — open LinkedIn, open AuthoredUp, and the writing environment feels like a different product entirely.
Source: Chrome Web Store
Source:Chrome Web Store
These are creators who found their workflow and stuck with it. The praise is consistent, specific, and genuine.
The pattern that repeats across departures from the tool. AuthoredUp solves the presentation layer. The content layer — the ideas, the angle, the voice — remains entirely the user's problem.
The reliability concern
One Chrome Web Store reviewer flagged something worth noting for anyone who relies on the tool for time-sensitive content:
Source:Chrome Web Store
Not a widespread pattern — but a real one. For creators managing critical content pipelines, that is a risk worth knowing.
The Trustpilot picture
AuthoredUp has one Trustpilot review. One. It is a 1-star rating from a user on the free version who found that copy-pasting formatted content into LinkedIn stripped the formatting — a known limitation of the free tier that direct publishing resolves on paid plans.
The near-absence on Trustpilot is not alarming for a Chrome extension. But it does mean there is limited post-purchase review data outside the Chrome Web Store. What you see there is largely what you get.
The Blank Page Problem AuthoredUp Doesn't Solve
AuthoredUp is built on a premise. You already know what to write.
Open the editor, and it is ready for your words. The formatting tools, the preview, the readability score — all of it assumes a draft exists. If it does not, the tool waits. There is no prompt, no idea generator, no AI to break the silence. Just a blank composer and 300+ hook templates that give you an opening line — but not the thought behind it.
For a specific type of LinkedIn creator, that is fine. Strong writers who know their perspective, have a clear point of view, and just need a better environment to shape and publish their words — AuthoredUp is genuinely excellent for them.
Most LinkedIn creators are not in that position.
The hardest part of showing up consistently on LinkedIn is not formatting. It is deciding what to say. It is turning a half-formed idea from a client call, a lesson from last quarter, or a perspective on an industry trend into a publishable post. That job happens before AuthoredUp opens. The tool has no role.
This is where the incomplete-tool problem becomes real. AuthoredUp users consistently report running a parallel stack — ChatGPT or another AI tool for writing, AuthoredUp for formatting and scheduling, and sometimes a separate analytics tool, before they discovered AuthoredUp's analytics depth. Three subscriptions. Three workflows. Three places to context-switch between when all you want to do is post consistently on LinkedIn.
The formatting problem is solved. The writing problem, the ideas problem, the voice problem — those are still yours to figure out before you even open the editor.
This is the gap Supergrow was built to close. Content DNA builds a voice profile from your existing posts — your tone, your vocabulary, your natural structure — so every AI-generated draft starts closer to how you actually write. PostCast lets you capture a thought by speaking it, and turns it into a LinkedIn-ready post without touching a keyboard. The blank page never appears.
You do not need to format content you have not written yet. You need a system that helps you write it first.
Stop staring at a blank screen —try Supergrow free for 7 days.
AuthoredUp for Teams — Useful, But Incomplete
The Business plan gives teams a functional starting point. Draft collaboration, sub-accounts, organization management, team analytics, and multi-profile management from one dashboard. For agencies and ghostwriters managing client content pipelines, the workflow is clean. Write, review, schedule, publish — across multiple profiles without switching accounts.
That covers the production side of team content management. It does not cover the harder side.
Employee advocacy programs do not fail because marketing cannot see what is being posted. They fail because employees stop posting. The motivation fades after the first week. The ideas dry up. The blank page problem that exists for individual creators multiplies across every team member. AuthoredUp gives admins visibility and control. It gives employees a better editor. It does not give them a reason to keep showing up.
There are no challenges or leaderboards to sustain participation. No habit-building mechanics to turn posting into a routine rather than a task. No voice profiling per member — every employee's content sounds the same unless they do the editing work themselves. No AI content capture to turn a conversation or a voice note into a draft that an employee can actually publish.
The Business plan's minimum of three profiles also creates a ceiling for small teams. A two-person partnership pays individual rates. A team that grows to ten quickly hits the Custom Growth plan, which requires direct contact for pricing.
For teams that need more than a structured production workflow — for teams running real employee advocacy programs where participation and consistency are the actual problem — AuthoredUp leaves the hardest job undone.
Supergrow Teams is built specifically for that job. Content DNA gives every team member their own voice profile. PostCast turns spoken ideas into publishable drafts without writing. Challenges and leaderboards help maintain participation after the launch week fades. Approval workflows keep marketing in control without creating friction for employees.
That system is Supergrow Teams.
Build an advocacy program that keeps employees posting —explore Supergrow Teams.
Why Founders Are Switching from AuthoredUp to Supergrow
AuthoredUp solves a real problem well. The switch happens when creators realize the problem they're solving isn't the one holding them back.
Three gaps come up consistently. Here is where Supergrow addresses each one directly.
If the blank page is still your problem
AuthoredUp assumes you have something to write. Supergrow starts before that.
Content DNA builds a voice profile from your existing posts — your tone, your phrasing, your natural structure. Every draft generated starts with who you are, not with what generic LinkedIn content looks like. PostCast lets you capture a thought by speaking it, turning it into a publishable post without touching a keyboard. The blank page never appears.
If you are running too many tools alongside it
AuthoredUp handles formatting and scheduling. The writing, the ideas, and the repurposing still happen elsewhere. Supergrow covers the full stack — AI content generation, voice learning, carousel creation, scheduling, analytics, and repurposing from YouTube videos, blog posts, and PDFs. One tool. One workflow. One subscription.
If your team's advocacy program is losing momentum
AuthoredUp gives admins oversight. Supergrow gives employees a system — Content DNA per member, PostCast for voice-to-content capture, Challenges and leaderboards to sustain participation, and approval workflows that keep marketing in control without adding friction. The difference between tracking what your team posts and building a system that keeps them posting.
Here is what a Brand Strategist who has used Supergrow for two years had to say on G2:
Source:G2 — Alex C., Brand Strategist, Small Business
See how Supergrow compares — start your free 7-day trial.
Final Verdict — Is AuthoredUp Worth It?
AuthoredUp is a genuinely good tool for the right person. The editor is best-in-class. The analytics go deeper than most users expect. The pricing is transparent. The account safety architecture is one of the strongest in the market.
If you already know what to write and need a better environment to shape and publish it — it is worth $19.95 a month.
But if the blank page is still your problem, no amount of formatting tools will solve it. AuthoredUp makes your content look good. It does not help you create it. For most LinkedIn creators, that is the harder job.
A tool that formats great content is only as useful as your ability to write it in the first place.
If writing consistently on LinkedIn is the real challenge, try Supergrow free for 7 days.
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