The best time to post on LinkedIn can determine whether your ideas gain traction or get lost in the feed.
When I first started posting on LinkedIn, I struggled to understand why some posts performed well while others barely reached anyone. I later realized the issue wasn't always the content—it was the timing.
Based on research and data analysis, Tuesdays and Wednesdays between 9 AM and 12 PM often see the highest engagement. Sprout Social found that Tuesdays through Thursdays, 9 AM to 2 PM, are consistently strong windows. Still, those are just averages.
In this guide, I'll share the latest 2025 data, practical insights, and a framework you can use to discover your own best posting time.
TL;DR: Best Times to Post on LinkedIn in 2025
Quick Answer: Tuesday-Thursday, 10:00-11:00 AM in your audience's local time zone consistently shows the highest engagement across 2025 data.
Best Days Ranked: Tuesday (peak) → Wednesday → Thursday → Monday → Friday → Weekend (lower volume)
Why Timing Matters More in 2025: LinkedIn's algorithm now heavily weighs early engagement in the first hour to determine long-term post visibility.
Your Action Plan:
Start with Tuesday, 10:00-11:00 AM as your baseline
Run 14-day tests shifting ±20-40 minutes to find your sweet spot
Match content formats to window phases (quick posts early, carousels mid-window)
Track comments per 1,000 impressions + profile visits (not just likes)
Content Strategy: Post 3-4 times per week during your optimal windows. Quality + consistency beats daily random posting.
Those optimal windows above aren't random—they reflect fundamental shifts in how LinkedIn's algorithm and user behavior have evolved throughout 2025. Understanding why these specific times work gives you the context to adapt when your audience or the platform changes.
Why Posting Time Still Matters on LinkedIn in 2025
Here's what changed since those early days: LinkedIn's 2025 algorithm overhaul now treats timing like a make-or-break first impression.
The platform shifted strategy after user complaints about irrelevant feeds. Now, it weighs recency and early engagement more heavily when deciding what to distribute. Your post has one hour to prove it deserves attention—miss that window, and visibility drops fast.
This makes finding the best time to post on LinkedIn in 2025 more crucial than before. Buffer's data shows weekday morning posts earn nearly double the engagement of off-hour publishing. Early momentum now influences reach for 48-72 hours—a major change from previous years.
The reality: brilliant content struggles without that crucial early boost. But post when your audience is actively online, and that same content sparks conversations that build your reputation.
In 2025's competitive landscape, timing separates posts that get noticed from those that disappear.
The Data-Backed Best Times to Post on LinkedIn in 2025
When people ask me, “What is the best time to post on LinkedIn?”
I start with what large, recent datasets agree on: engagement clusters during weekday work hours, with Tuesday–Thursday as the most reliable days.
These are global anchors you can use immediately, then localize to your audience and refine with testing. Sprout Social, Buffer, Later and Metricool.
These aren't opinions or outdated statistics. This is fresh data from November 2025, which accounts for LinkedIn's algorithm changes and shifting user behavior patterns.
Global Consensus: Your Starting Windows to Post on LinkedIn
Day | Best Window | Why this Works |
Tuesday | 10:00–11:00 | Highest engagement peak across all studies. |
Wednesday | 10:00–12:00 | Peak dwell time + comment activity. |
Thursday | 10:00–13:00 | Heaviest weekday concentration before the weekend. |
Monday | 10:00–12:00 | Post-meeting scan time. |
Friday | 10:00–11:00 | Before the end-of-week context switching. |
Saturday | 10:00–12:00 (lower overall) | Lower volume, but late morning performs best. |
Sunday | 10:00–12:00 (lower overall) | Weekend planning mindset kicks in. |
All times shown in your audience's local time zone
Best Time of Day to Post on LinkedIn: Day-by-Day Breakdown
The best time to post on LinkedIn on Monday
→ 10:00–12:00 PM (local)
Why This Slot Works: Early meetings and inbox cleanup finish, users shift into content scan mode. Sprout Social's 2025 data shows that Monday engagement peaks late in the morning as professionals settle into their week.
Content Angle to Try: Week-starter frameworks, planning templates, or "5 priorities for this week" posts that help people organize their Monday mindset.
The best time to post on LinkedIn on Tuesday
→ 10:00–11:00 AM (local)
Why This Slot Works: The strongest single-hour window across all platforms. Buffer identifies this as the micro-peak within their broader weekday data, while Sprout Social confirms consistent Tuesday late-morning performance.
Content Angle to Try: Actionable playbooks, quick wins, and step-by-step processes—content that invites saves and detailed comments.
The best time to post on LinkedIn on Wednesday
→ 10:00–12:00 PM (local)
Why This Slot Works: Mid-week peak for both engagement rates and dwell time. Sprout Social shows Wednesday's 10 am–noon window supports longer content consumption and deeper comment threads.
Content Angle to Try: In-depth case studies, metric breakdowns, or strategic insights that reward careful reading and thoughtful responses.
The best time to post on LinkedIn on Thursday
→ 10:00–1:00 PM (local)
Why This Slot Works: Thursday shows the heaviest weekday engagement concentration. Buffer's micro-peak at 10–11 AM sits within Sprout Social's broader 9 AM–1 PM Thursday window, giving you flexibility.
Content Angle to Try: Bold POV pieces, contrarian takes, or before/after results that naturally spark discussion and debate.
The best time to post on LinkedIn on Friday
→ 10:00–11:00 AM (local)
Why This Slot Works: Engagement is front-loaded before lunch, as attention fragments toward weekend planning. Sprout Social shows Friday performance drops significantly after midday.
Content Angle to Try: Weekly roundups, "5 lessons learned," or quick frameworks people can bookmark for next week.
The best time to post on LinkedIn on Saturday
→ 10:00–12:00 PM (local) — lower overall volume
Why This Slot Works: Professional LinkedIn usage tends to soften on weekends, but late morning captures users in planning or catch-up mode. Hootsuite's weekend benchmarks point to this as the safest Saturday window.
Content Angle to Try: Personal stories with professional lessons, save-worthy templates, or inspirational content aimed at entrepreneurs and solopreneurs.
The best time to post on LinkedIn on Sunday
→ 10:00–12:00 PM (local) — lower overall volume
Why This Slot Works: Some audiences enter week-ahead planning mode mid-Sunday, though engagement remains below weekday baselines. Late morning edges out other Sunday hours across datasets.
Content Angle to Try: Planning prompts, "template for next week" posts, or goal-setting frameworks that are quick to scan and easy to apply.
Quick US Note: If your audience skews heavily American, two additional anchor times consistently test well: 8:00–9:00 AM EST (covers East/Central) and 1:00 PM EST (acceptable across all US zones).
Why One-Size-Fits-All LinkedIn Timing Doesn't Work
Those benchmark times above? They're your starting point, not your final answer.
The best day to post on LinkedIn shifts based on your specific audience, their roles, time zones, and how they consume content. A founder's audience behaves differently from that of a sales manager. West Coast tech professionals scroll at different hours than East Coast finance teams.
Here's what moves your optimal posting window:
Geography & Time Zones: Your followers' workdays determine the peak activity times. Multiple time zones mean multiple posting opportunities.
Professional Roles: C-suite executives check LinkedIn early morning. Individual contributors peak mid-morning. Sales teams cluster around pre-call and lunch blocks.
Content Format: Quick text posts work in tighter windows. Carousels and long-form content need prime dwell time—typically mid-morning when attention spans are fresh.
The 14-Day Data-First Testing Method
Instead of guessing, let your audience tell you when they're most engaged. This method takes 2 weeks and requires posting just 6-8 times total.
Days 1-3 (Establish Baseline): Post 2 similar pieces during your chosen benchmark window (e.g., Wednesday 10:30 AM). Track impressions, engagement rate, comments per 1,000 views, and profile visits. This is your control group.
Days 4-10 (Micro-Test Windows): Keep your content type and topic similar, but test your benchmark time ±20-40 minutes. Post at 10:10 AM, then 10:50 AM. Run at least 2 posts per time variant to account for daily fluctuations.
Days 11-14 (Analyze & Decide): Compare performance using these quality signals:
Comments per 1,000 impressions (engagement depth)
Profile views and connection requests (audience interest)
Click-through rates on links or CTAs (action taken)
Choose the window that beats your baseline by 15-25% on these metrics. Ignore outlier posts—look at median performance across your test posts.
Pro Tip: Once you find your sweet spot, stick with it for consistency, but test a neighboring time slot once monthly to catch any shifts in your audience behavior.
Align Content Formats & Cadence With Your Winning Windows
Finding your optimal time is only half the equation. The other half is matching what you post to how people browse during that window.
Your posting window has three distinct phases—early, middle, and late—and different content formats perform better at each stage. Match the format to the moment, and your posts get read, saved, and discussed instead of skimmed past.
What to Post When: Format-to-Window Mapping
Window Start (First 20 minutes):
Short text posts with one sharp insight
Polls for low-friction engagement
Native video (60-90 seconds max, subtitled)
Why this works: People are scanning, not deep-diving. Lead with hooks that stop the scroll and quick-consumption formats that fit into busy moments.
Window Middle (Peak 40 minutes):
Carousels with frameworks, steps, or checklists
Long-form posts with skimmable subheadings
Document shares with clear value propositions
Why this works: Peak attention and dwell time. Users are settling in to consume substantial content. This is prime real estate for save-worthy, share-worthy material.
Window End (Final 20-30 minutes):
Discussion starters with open-ended questions
Behind-the-scenes content that builds personal connection
Resource roundups people can bookmark
Why this works: Engagement momentum is building. Users who've been scrolling are ready to interact, comment, and engage meaningfully.
Sustainable Posting Cadence That Actually Works
Baseline Approach (3×/week): Tuesday, Wednesday, Thursday in your optimal window. Simple pattern: Tuesday short text, Wednesday carousel, Thursday long-form discussion starter.
Growth Mode (4×/week): Add Monday or Friday with lightweight content—polls, quick tips, or personal insights. Maintain quality over quantity.
Team/Executive Strategy: Multiple profiles sharing the same optimal window? Stagger content formats across team members to avoid overlap and maximize collective reach.
Content Guardrails That Protect Performance
One Core Idea Per Post: Multiple messages dilute impact and confuse the algorithm about your post's purpose.
Strong Opening Line: Your first sentence determines if people stop scrolling or keep moving. Make it count.
Clear Call-to-Action: Every post needs one specific ask—comment with experience, save for later, or click to learn more.
First-Hour Engagement: Be present in the first 60 minutes to respond, like, and nudge conversations. Early interaction signals quality to LinkedIn's algorithm.
When timing, format, and cadence align with your audience's behavior patterns, posting stops feeling like throwing content into the void. It starts by building consistent visibility, which grows your professional reputation.
Stop Overthinking. Start Posting.
Here's what I've learned after helping thousands of professionals crack the LinkedIn code: knowing the right time to post is worthless if you never actually post.
You have everything you need. Pick a time window from this guide. Create content. Hit publish.
The people building real influence aren't the ones with perfect strategies—they're the ones who show up consistently while others research and procrastinate.
When we built Supergrow, I saw brilliant professionals losing opportunities because they struggled to create quality content consistently and track what worked.
Ready to put this timing data to work? Try Supergrow free for 7 days—create content, schedule at your optimal times, and track which posts drive profile views and connections.
Frequently Asked Questions
What is the single best time to post on LinkedIn?
Tuesday at 10:00-11:00 AM in your audience's local time zone shows the most consistent performance across 2025 data. However, your specific audience may behave differently—use this as your testing starting point.
Should I post on LinkedIn every day?
No. Quality and consistency beat frequency. Posting 3-4 times per week during your optimal windows will outperform daily posting at random times. LinkedIn's algorithm rewards engagement depth over posting volume.
Do LinkedIn posting times differ by industry?
Yes. Tech professionals are often active earlier (8-9 AM), while traditional industries peak later (10 AM-12 PM). Financial services audiences engage heavily on Monday-Wednesday, while creative industries show more weekend activity.
What's the worst time to post on LinkedIn?
Early morning (before 7 AM), late evening (after 6 PM), and weekends consistently show the lowest engagement. However, if your audience is global, someone's always online—focus on your primary market's peak hours.
How long should I test different posting times?
Run your timing tests for at least 14 days with 6-8 posts total. This accounts for daily fluctuations and gives you statistically meaningful data. Avoid testing during holidays or unusual business periods.
Does post type affect optimal timing?
Yes. Short text posts work well at window openings when people are scanning. Carousels and long-form content perform better during mid-window when attention spans are highest. Videos need prime time for maximum view completion.
Should I schedule posts or publish manually?
Both work, but scheduling ensures consistency at optimal times. If you schedule, stay available for the first hour after publishing to engage with early commenters—this interaction signals quality to LinkedIn's algorithm.
How do I know if my timing is working?
Track comments per 1,000 impressions, profile views generated, and connection requests received. These metrics indicate genuine audience interest better than likes alone. A 15-25% improvement over your baseline indicates you've found your sweet spot.
