Are you looking for ways to get more attention to your LinkedIn profile?
Well then, carousel posts might be just what you need.
These are posts with multiple slides that people can swipe through, and they've already become a huge hit on LinkedIn. In fact, carousel posts often get 3-6 times more likes, comments, and shares than regular posts.
Whether you're looking to showcase step-by-step guides, share insights, or tell a compelling story, a LinkedIn carousel post is perfect to grab attention and boost engagement.
That said if you’ve never created a LinkedIn carousel post before, don’t worry.
You don't need to be a designer or have any special skills.
This guide will show you step-by-step instructions on how to create your first carousel post from scratch.
What is a Carousel Post?
A carousel post is a type of content on LinkedIn that allows you to share multiple images or slides in a single post, which people can swipe through like a slideshow.
Unlike regular single-image posts, carousel posts give you more space to tell your story. You can include up to 10 slides in one post, which makes them perfect:
Sharing step-by-step guides
Showcasing multiple products
Breaking down complex ideas
Sharing tips and insights
…as mentioned earlier.
The best part about carousel posts is how they encourage engagement.
When people see those little dots at the bottom of your post indicating there's more to see, they're naturally curious to swipe through and discover what's next.
This interactive element makes carousel posts more engaging.
How to Create a Carousel Post on LinkedIn
Now that you know what Carousel posts are, let’s discuss the steps you need to take to create your carousel slides.
Step 1. Create a Free Canva Account
While there are several design tools available in the market for creating LinkedIn carousels, we always recommend Canva.
Why? It’s simple — Canva is free, user-friendly, and comes with plenty of templates specifically designed for LinkedIn carousel posts.
Plus, creating a free Canva account is straightforward. First, you need to head over to the ‘canva.com’ and click on the ‘Sign Up’ button in the top right corner.
You'll see several options to create your account – you can sign up using your Google account, Facebook, or your email address. You can choose whichever method is most convenient for you.
Once you've created your account, you'll land on the Canva's homepage.
Canva's interface is actually quite simple to navigate once you get familiar with it. You'll see a search bar at the top where you can look for templates, and a menu on the left side showing different design categories.
One great thing about Canva is that you don't need to download or install anything – it works right in your web browser. Plus, all your designs are automatically saved in the cloud, so you can access them from any device with an internet connection.
You might notice that Canva offers a paid "Pro" version, but don't worry – the free version has more than enough features to create stunning LinkedIn carousel posts.
You'll have access to thousands of templates, images, and design elements without spending a penny.
Step 2. Choose a LinkedIn Carousel Template
Now that you have your Canva account set up, it's time to find the perfect template for your carousel post.
In the Canva search bar, type "LinkedIn carousel" or "LinkedIn slides" – you'll see lots of professional templates designed specifically for this purpose.
When you’re selecting a template, keep these things in mind:
Look for templates marked as "Free" if you're using the basic version
Make sure the template has multiple slides
Pick a design that matches your brand colors
Consider templates that have space for both text and images
After finding a template you like, simply click on it to start editing.
Even with the ‘Free’ version, you can still customize every element of the template you’ve chosen.
Step 3. Design Your Cover Slide
The cover slide of your LinkedIn carousel post is the most important element.
It’s the first thing people will see in their LinkedIn feed, so it needs to grab attention and make them want to see more.
Here's how to create an effective cover slide:
Write a clear and compelling headline — one that tells your audience exactly what they'll learn from your carousel.
For example, instead of "Marketing Tips," try "5 Marketing Strategies That Doubled Our Sales."
From the design perspective, consider the following:
Use consistent branding
Avoid using fancy fonts
Include a strong visual element
Add the text "Swipe ➡️" or "Slide ➡️" in the bottom right corner
Make your headline big enough to read even on mobile devices
Consider adding your logo or photo to build brand recognition
Remember to test how your cover slide looks when it's small – that's how it will appear in the LinkedIn feed.
When you're happy with how it looks, you're ready to move on to creating the rest of your slides.
Step 4. Design and Write Your Content Slides
Now that you have your attention-grabbing cover slide, it's time to create the rest of your carousel.
Remember, each slide should flow naturally from the last one that tells your story step by step.
The best way to create content slides that people want to keep swiping is to start with your outline first.
In other words, you should jot down what you want to cover in each slide. For this, you’ll need to break down your main topic into smaller chunks that make sense on their own.
For example, if you're sharing five strategies, each strategy should have its own slide.
From the content perspective, keep these tips when writing each slide's content:
Keep your text short and sweet
Use simple, conversational language
Start each slide with a clear heading
Use numbers or bullets to show the sequence
For the design part, keep in mind the following:
Leave plenty of white space
Maintain consistent fonts and colors across all slides
Use high-quality images or icons to support your text
Make sure the text is large enough to read on a mobile
Use visual hierarchy (make important text bigger)
Pro Tip — In Canva, create your first content slide completely, then duplicate it and modify the copy and images. This will help you maintain consistency throughout your carousel.
Step 5. Save Your Carousel in PDF Format
Once you're happy with all your slides, it's time to save your carousel in the right format for LinkedIn.
This step is crucial because LinkedIn only accepts PDFs for carousel posts, and they need to be formatted correctly.
Here's how to save your carousel as a PDF in Canva:
Click the Share button in the top right corner
Select "Download" from the menu
Choose "PDF Standard" as your file type
Make sure all pages are selected
Click the "Download" button
After your PDF file is downloaded, open the file to review how it looks.
If you notice any issues, go back to Canva, make your adjustments, and download again.
Once your carousel is properly saved as a PDF, you're ready to move on to the exciting part — posting it on LinkedIn!
How to Post a Carousel on LinkedIn
The carousel posting process on LinkedIn is straightforward, but there are a few specific steps to follow to make sure your carousel appears correctly.
Open Your LinkedIn Account
First of all, you need to log in to your LinkedIn account and make sure you're on the homepage where you can see your feed.
Before you can begin the posting process, you need to check a few things:
Verify you're logged into the right account (if you manage multiple LinkedIn profiles)
Have your carousel PDF file ready and accessible on your device
Check that you're on the desktop version of LinkedIn for the best posting experience
While you can post carousels from LinkedIn's mobile app, it's usually easier to do it from your computer. This is because the desktop version gives you better control over how your post looks and makes it easier to write longer captions.
Click on ‘Start a Post’
Once you're on your LinkedIn homepage, look for the "Start a post" box at the top of your feed.
When you click on this box, a new window will pop up. You'll see several options for creating your post, including buttons for adding photos, videos, and documents.
To post your carousel, you need to use the document upload feature.
If you're posting from a company page, make sure you've selected the correct page first.
You can do this by clicking on the "Me" icon in the top navigation bar and selecting your company page from the dropdown menu.
Finally, you should verify the profile picture of the account you're posting from in the top left corner of the post creator to make sure you’ve selected the right profile.
Upload Your Carousel PDF
Uploading your carousel PDF is fairly easy. You just need to follow below steps:
Find the document upload icon that looks like a paper or file
Navigate to the folder where your carousel PDF file is stored on your device
Select your PDF file and click "Open"
While your file is uploading, you might see a loading indicator. This basically means LinkedIn is processing your PDF and converting it into a carousel format.
If your upload is successful, you'll see thumbnail previews of all your slides. At this stage, we suggest taking a moment to review all slides to make sure everything looks just as you designed it.
Remember, this is your last chance to check that all text is readable and images are displaying correctly before adding your caption.
Write an Engaging Caption for Your Carousel Post
Your carousel caption is just as important as the slides themselves.
After all, it's your chance to hook readers and tell them why they should swipe through your content.
This is why you must write an engaging and relevant caption for your LinkedIn carousel to gain maximum visibility and audience engagement.
Ideally, your carousel caption should start with a strong hook, followed by a brief overview of what readers will learn, and a CTA (call-to-action) that encourages people to take desired action.
But remember, your caption shouldn't give away everything – it should make people curious enough to want to see what's in your carousel slides.
That means you need to keep it engaging but mysterious enough so that people are encouraged to swipe.
Publish Your Post
You’re now almost ready to share your LinkedIn carousel.
Before hitting that "Post" button, it is highly recommended to do some final checks:
Review your caption for any typos or errors
Make sure all your slides are showing up in the preview
Verify that any hashtags are spelled correctly
Check that you're posting from the right account
If everything looks perfect, it’s time to hit the “Post” button.
Remember, LinkedIn's algorithm favors posts that generate early engagement, so sharing at the right time and being active right after posting can help your carousel reach more people.
Generate Engaging LinkedIn Carousels with Supergrow
If you're planning to create carousel posts regularly, Supergrow.ai might be exactly what you need to streamline your workflow.
Supergrow.ai is an AI-powered LinkedIn personal branding tool that takes the heavy lifting out of creating carousel posts.
In simple terms, it helps you create, manage, and schedule engaging carousel posts without starting from scratch every time.
The best thing about Supergrow is it comes with a LinkedIn carousel generator. So instead of designing each slide individually, you can choose from a library of professionally designed templates specifically created for LinkedIn.
With Supergrow, you get:
Ready-to-use professional templates
Customizable colors and fonts to match your brand
Pre-designed layouts that maintain consistency
Easy-to-use design interface
Built-in image library
But guess what? Supergrow goes beyond just LinkedIn carousels. You also get:
A content idea library to inspire your next post
AI-powered content generation that matches your writing style
Advanced post-scheduling features
Engagement tools to track and manage your LinkedIn relationships
Analytics to measure the performance of your posts
So, are you ready to take your LinkedIn carousel game to the next level?
Start your 7-day free trial with Supergrow today and experience the difference yourself!
