How to Manage Multiple LinkedIn Accounts: A Complete Guide for Agencies and Employee Advocacy Programs

What is Supergrow?

Supergrow is an AI-powered LinkedIn growth tool that changes everything about managing multiple accounts. 

While Chrome Sessions is a solid free option, Supergrow is what happens when you build a platform specifically for LinkedIn professionals who are serious about scaling their operations.

Instead of juggling multiple browser windows and manually switching between accounts, you get one unified dashboard where you can manage all your LinkedIn accounts, create content, schedule posts, and track performance. 

The platform is trusted by more than 2,000 professionals and includes AI-powered features for content creation, optimal post timing, and audience engagement through custom feeds.

For agencies managing multiple clients, Supergrow offers workspace organization that keeps each client's content, analytics, and engagement completely separate. 

For companies running employee advocacy programs, it allows marketing teams to manage LinkedIn accounts for executives and employees without needing passwords or login credentials. Your CEO can focus on running the company while your team handles their LinkedIn presence, maintaining an authentic voice and brand consistency.

The platform also includes advanced features like LinkedIn carousel generators and content repurposing tools that convert YouTube videos, blogs, and PDFs into engaging LinkedIn posts. 

The bottom line? Supergrow eliminates the friction of multi-account management while adding powerful features that actually help you create better content and get better results.

It's what you graduate to when Chrome Sessions are no longer enough.

How to Use Supergrow to Manage Multiple LinkedIn Accounts

Here's exactly how to set up Supergrow for managing multiple LinkedIn accounts, whether you're a ghostwriter with clients or a company managing your team members accounts.

For ghostwriters managing clients

Step 1: Create a Supergrow Account

First of all, go to Supergrow.ai and sign up for an account.

The process is straightforward – you'll need to provide your email, create a password, and verify your account. Once you're in, you'll land on the main dashboard.

Now, choose the plan that makes sense for your client load.

If you're just starting out, the agency base plan works fine for 2-4 clients. If you're already managing 4+ clients, you'll want to go with a higher-tier plan that supports more workspaces and accounts.

Step 2: Create workspaces (One workspace for one client is recommended)

Supergrow offers a separate workspace. Each workspace keeps everything isolated – content, analytics, scheduling, and engagement.

Click "Create New Workspace" and name it after your client. I recommend using clear naming conventions like "Client Name - LinkedIn" or just the company name.

The one workspace per client rule is crucial. It prevents content mix-ups, keeps analytics separate, and makes it easy to give clients access to their specific workspace without them seeing other clients' information.

Step 3: Connect LinkedIn accounts

You have two ways to connect LinkedIn accounts.

1. Connect LinkedIn account without credentials (using public link):

This is the fastest method. Supergrow generates a unique public link that you can send to your client. They click the link, which takes them through LinkedIn's official authorization process. 

They approve the connection, and boom – their account is linked to their workspace. You never see their login credentials, and they maintain full control of their account.

2. Connect LinkedIn account by inviting clients: 

This method gives your clients more visibility into the process. You invite them to their dedicated workspace via email. They join the workspace, then connect their own LinkedIn account from within the platform. 

This approach works well for clients who want to be more hands-on or who need to see the content creation process.

Step 4: Train content writing style in the client’s own style and tone

Supergrow can learn to write in your client's unique voice, but you need to train it properly.

All you have to do is upload examples. The more examples you provide, the better the AI becomes at mimicking their style. When doing so, make sure that you’re including posts that got high engagement, comments that show their personality, and any long-form content they've written.

Next, you need to define voice characteristics. Is your client formal or casual? Data-driven or story-focused? Industry expert or relatable peer? 

Supergrow's AI uses these parameters to generate content that actually sounds like your client wrote it.

The training process is ongoing. As you create more content and see what resonates with their audience, you can refine the AI's understanding of their voice. 

The result? Content that feels authentic because it captures the nuances of how your client actually communicates on LinkedIn.

Step 5: Invite team members to the respective workspace

If you're running an agency with multiple team members working on the same client, this step is essential for smooth collaboration.

Within each client's workspace, click on "Team Management" or "Invite Members".

You can invite writers, editors, account managers, or anyone else who needs access to that specific client's content and analytics. 

Each team member gets a clean, focused view of just their assigned workspaces.

Advantages of Supergrow

Here's why serious LinkedIn professionals are making the switch to Supergrow over manual account management methods.

• One Dashboard For All Accounts: Instead of juggling multiple Chrome windows or browser tabs, you get a single, unified dashboard where all your LinkedIn accounts live. Switch between client accounts with one click, see all notifications in one place, and manage content across multiple profiles without ever leaving the platform. This eliminates the mental overhead of remembering which account you're working in.

• Time Saving: Supergrow's AI-powered content creation and bulk scheduling features can save you 10-15 hours per week. Instead of manually creating posts for each client, you can repurpose existing content, generate posts from prompts, and schedule weeks of content in advance. The platform also automates engagement tracking and performance monitoring, eliminating hours of manual data collection.

• Better Collaboration: Team-based workspaces mean multiple people can collaborate on the same client's LinkedIn presence without stepping on each other's toes. Content creators, editors, and account managers can work simultaneously with clear approval workflows. Clients can review and approve content directly in the platform, eliminating endless email chains and miscommunication.

• Accurate Insights & Reporting: It gives detailed analytics for each account showing engagement rates, follower growth, best-performing content types, and optimal posting times. The platform aggregates data across all your managed accounts, so you can spot trends and optimize strategies at scale. Thanks to this, client reporting becomes automatic with branded reports you can send directly from the platform.

Disadvantages of Supergrow

Even the best tools have limitations. Here's what you should consider before committing to Supergrow.

• Cost: Supergrow is a paid platform with monthly subscription fees that can add up, especially if you're managing many accounts or need advanced features. While the time savings often justify the cost for established agencies, it might be a significant expense for solo ghostwriters just starting out or small businesses testing employee advocacy programs.