How to Repurpose Content for LinkedIn: Workflow + Examples

There are countless ways to repurpose content for LinkedIn, but the ones that work best are simple, fast, and easy for your audience to grasp at a glance.

1. Turn blogs into swipeable carousels

Blogs, playbooks, and frameworks often hold your strongest insights, but they can feel like a lot on LinkedIn. The best way to make them consumable is with carousels. They help you pull the most important ideas into a format people actually see. This is mainly because it’s a visual guide that teaches a concept in seconds.

• First, identify 3 to 5 points you want to focus on. These become the foundation of your carousel. 

• Each point turns into 1-2 slides.

• Keep it under 20 words so readers can move through it without slowing down. 

You’ll notice a lot of high-performing creators already do this. 

For example, an article about Chase Dimond's Seamless Scaling of Brand Partnerships was turned into a brand carousel post.

On each slide, they cover the heading in a few words so readers have a quick takeaway. And readers who want to know more can read the article link in the comment. This 5-slide sequence opens with the problem, walks through the steps, and ends with the outcome. 

2. Repurpose podcast or webinar clips into short videos

Podcasts and webinars showcase personality and expertise through their formats. These moments often get buried inside hour-long recordings, even though they are perfect for short LinkedIn videos.

A single clip that captures a strong opinion, a relatable mistake, or an unexpected lesson can humanize your brand way better than a polished, scripted video.

The key is to pull short segments that contain one clean takeaway. So,

• Look for 30 to 90 second clips where you or your guest says something specific or emotionally charged. 

• Add captions so viewers can follow along with the sound off

• Use the text portion of your post to give the clip context

For instance, a longer podcast on startup errors can be repurposed into a short video titled “This one mistake almost killed X.” The title gives people a reason to click while the clip delivers the story they came for.

Chris Walker has exclusively used this format to share candid webinar moments that spark conversations and drive authority. That’s because short, real clips typically perform better. After all, they feel spontaneous and honest.

Supergrow lets you do this in seconds. You can instantly summarize your clip and turn it into a native LinkedIn caption that pairs well with the video, without breaking a sweat, with the post generator feature.

3. Break long-form posts or articles into a micro-series

Long-form content usually carries more insight than a single LinkedIn post can accommodate. 

So, instead of squeezing everything into one update, turn it into a micro-series. It’ll help you stay visible across several days (or weeks) while building a clear association between your name and a specific topic. It is especially well-suited for evergreen blogs, reports, and deep-dive articles that can easily be broken into multiple stages or lessons.

Look for 3 to 5 related subtopics inside your longer piece. Each becomes its own short post. 

You can open the series with a simple line that anchors readers, such as “Part 1 of 5: How to build X.” Continue releasing one post each day or on alternate days and link back to the earlier parts to create a natural trail people can follow.

This way, newcomers can find the earlier parts with ease and spend more time on your profile. These series often perform better than standalone posts because readers stay engaged through the journey.

Plus, a micro-series works because it creates a rhythm, reinforces your expertise, and helps your audience explore a topic with you rather than consume it in one burst.

Take a look at Alex Lyon’s recent series-

Replicating this approach with your content helps you talk about a topic in your niche and stay top of mind for your followers.

4. Turn customer wins or testimonials into story posts

Customer wins often sit hidden in chats, Slack channels, or testimonial pages. But they carry more weight than any sales pitch, since they reflect what your product or service actually delivers. 

You pull your audience into a real situation with a real outcome when you turn them into story posts. 

The PAR framework helps you shape it in a way readers remember:

• Start with the problem the customer faced

• Explain the action you took

• End with the result that changed something for them

Tom Whatley’s post is a perfect example of how to repurpose a customer win into a high-impact LinkedIn story using the PAR format. 

He begins with the problem — a client losing 78% of their organic traffic — which immediately creates a real, relatable scenario. Then he moves into the action, explaining how his team shifted from traditional SEO to content built around customer pain points and the pipeline. 

This shows readers exactly what was done and why it mattered. He closes with the result: despite the drop in traffic, the client generated more pipeline than ever. 

The thing is, people trust stories that sound like real experiences. These posts shift the conversation from “here is what we offer” to “here is what someone achieved because of it.” It subtly builds credibility without sounding overly promotional.

5. Transform data or research into visual insights

Data makes people stop and read when presented simply. 

Numbers in reports, dashboards, surveys, and experiments often shape opinions, but they are often ignored when presented in dense spreadsheets or long PDFs. Turning them into visual insights gives your audience something they can understand and share in seconds. It also positions you as someone who relies on evidence.

The easiest place to start is by selecting a handful of numbers that answer a specific question. It could be engagement patterns, purchasing behaviour, or a small internal experiment you ran. Convert those into clean mini-infographics or single-stat slides. 

Look at this post from Ross Hudgens, CEO of Siege Media. 

A headline like “We analyzed 1,000 of the most popular ChatGPT prompts using data from Profound” paired with top takeaways and finally an image made the post more consumable. Plus, they give people a reason to save, reshare, or add their own perspective in the comments.

6. Convert slide decks or presentations into carousels

Most teams already have high quality content hidden inside old webinar decks, GTM presentations, onboarding materials, or sales pitches.

The problem is these aren’t designed for mobile feeds. But when you convert them into LinkedIn carousels, you turn information-heavy slides into clean, scrollable lessons that people can consume quickly. This shifts your deck from a one-time event asset into a repeatable educational format.

The key here is to choose a specific part of your deck that explains a process or reveals a framework. Condense each slide into a mobile-friendly version with short text and bold headers. This is the kind of post people save because it teaches something without requiring them to share their email address and download a PDF.

7. Remix newsletters or blog insights into mini lessons

Newsletters and long blogs are packed with observations that get lost once the issue is sent or the article is published. Pulling one strong paragraph and turning it into a short text-based lesson is one way to repurpose content for LinkedIn. This format works well at the top of the funnel because it gives your audience something practical within a few lines.

Here’s how you can do it-

• Start with a conversational hook that sounds like your newsletter voice

• Take one idea and turn it into a clear takeaway

• Close with a short reflection or a question to get more replies

• Keep the post focused so it feels like a standalone insight rather than a summary

Kevin Indig’s newsletter, Growth Memo, provides data-driven research on SEO and organic growth. He regularly turns those deeper insights into short, compelling LinkedIn “mini lessons.”

Instead of rehashing his entire newsletter, Kevin pulls one sharp idea — the rise of zero-click searches — and turns it into a concise takeaway. 

He opens with a conversational, high-impact hook, distills the core insight into simple language, and closes with a reflection that prompts the reader to think.

This works because he transforms a dense newsletter section into a standalone lesson that’s easy to understand, share, and engage with. It’s a template anyone can follow: lift one paragraph from your long-form content, turn it into a clear point of view, and let it live independently on LinkedIn while still pointing back to the deeper work behind it.

8. Turn customer support and demo call insights into actionable story posts

Customer support chats, demo calls, and onboarding conversations are full of insights that reveal what your audience actually cares about — real problems, real motivations, and real jobs-to-be-done. These moments are perfect for LinkedIn because they come directly from lived customer experience, not assumptions.

To turn these interactions into valuable LinkedIn posts, use a simple four-step framework:

• Identify one customer challenge or question

• Describe the moment briefly without naming the customer

• Share the solution or mindset shift you offered

• Close with the takeaway that others can apply

This is exactly what Sigrid Hellberg does in the example below. 

She pulls a single insight from a customer conversation, keeps the anecdote short, highlights the real job the user is trying to get done, and ends with a universal reminder other builders can learn from. It’s a perfect illustration of turning a real interaction into an actionable story.

It works because it transforms everyday conversations into practical, relatable lessons — the kind of content people save, share, and remember. When you treat support tickets and demo questions as idea prompts, you’ll never run out of high-impact stories to repurpose on LinkedIn.

And the best part? With Supergrow, you can save demo notes and FAQ snippets directly inside the tool and turn them into ready-to-publish LinkedIn posts using the AI Post Generator.

9. Take inspiration from high performing posts

High-performing posts leave clues. They show you which angles resonate, what structures keep people reading, and which topics start conversations. Studying them helps you speed up idea generation without copying anyone’s words. 

The goal is to borrow the shape, not the sentences.

Look at how top creators format their posts, open strong, and build momentum. Then rewrite the idea through your own lens. 

A recent example from Brooklin Nash, where he shared two simple lists: what he uses AI for and what he avoids.

The structure was clean, relatable, and easy to skim. 

Shortly after, Priyanka Desai created her own version of the same idea, with entirely different details, tone, and personality. It worked because she adapted the format while staying true to her own perspective.

Use this workflow when you remix a top-performing post:

• Identify the structure that made it work

• Swap the topic for one relevant to your niche

• Rewrite the idea in your own voice

• Add a fresh angle or personal context

This mirrors proven engagement patterns while keeping your content original. 

Hunting down the right posts doesn’t need to be a chore anymore. 

Supergrow’s inspiration library makes this process faster by giving you millions of high performing posts to study and repurpose into new angles.

10. Convert cross-platform posts into LinkedIn-ready formats

Great ideas don’t necessarily get posted on LinkedIn first. Your highly viewed tweet, a thoughtful Reddit comment, or a short thread can drive engagement because the insight is timely and easy to digest. 

The challenge is that these formats are built for quick reactions, not deeper exploration. When you bring those same ideas to LinkedIn and build on them, they become complete posts that suit a professional audience.

Here’s how you can go about it-

• Pull posts that received strong engagement on other platforms

• Expand a single tweet into a short, thoughtful LinkedIn post

• Turn your X thread into a carousel with 1 lesson per slide

• Use formats like “(X) lessons in (X number of) slides” to make the idea feel new

• Combine the original idea with added depth so the post earns saves and shares

Do this without copying it word-for-word so it looks like a fresh take. Treat the original post as the foundation, not a script, and rebuild it in a format LinkedIn users expect with clear structure and good pacing.

This works because cross-platform content comes with social proof. If it resonated once, it will likely do so again when explained in a LinkedIn-friendly way.

Supergrow’s AI Assistant converts tweets or threads into LinkedIn-ready drafts so you can publish faster across platforms.

11. Mine comments, FAQs, and conversations for new post ideas 

Some of the best content starts with a simple question someone asked you. 

DMs, customer comments, Slack threads, and Reddit discussions reveal what people actually want to understand, which makes them perfect for community-driven posts. You can create posts that feel conversational and relevant, rather than forced, by turning these into response-style content.

A practical source of inspiration is active community forums. For instance, the Digital Marketing subreddit has a thread titled “What’s a marketing truth that you’ve learned the hard way,” where every top comment is essentially a LinkedIn post waiting to happen. 

Each insight can be reframed as a short lesson, an idea to explore further, or a story about what you learned and how it changed your approach. This is an ethical way to remix public conversations into fresh content without plagiarizing from someone.

Here is an easy system to turn conversations into posts-

• Save any question that shows up more than once

• Rewrite it as a short hook or opening line

• Share the explanation or story you would tell a friend

• End with a takeaway or prompt that encourages replies

Here, you tap into real questions arising from real needs, which makes it a potentially successful post.