The employee advocacy platform that turns expertise into LinkedIn® content

Supergrow's AI interviewer runs a 10-15 minute guided conversation with each team member through PostCast. The AI asks tailored questions about their expertise, recent wins, and industry perspectives, then follows up to surface the insights worth sharing. No preparation needed. Team members just show up and talk. Each interview generates 3-5 LinkedIn post drafts that reflect how that person actually thinks and speaks. Over time, Supergrow builds a Content DNA profile for each person, meaning the AI asks progressively sharper questions and the drafts get closer to their natural voice with every session. Marketing can review, approve, and schedule those posts from the central dashboard. The entire process, from interview to published post, happens without ghostwriting, briefing calls, or back-and-forth editing. Most teams complete their first round of posts within 48 hours of onboarding.

Yes. Supergrow builds a unique Content DNA for each team member, capturing their vocabulary, tone, opinions, and the topics they are known for. Because posts start from a real conversation rather than a text prompt, the output reflects how they actually think and communicate. Most users report that the drafts sound more like them than what they would write on their own. The AI does not apply a generic brand voice on top of each person; it learns individual patterns, the words they reach for, the length of their sentences, and the opinions they hold with conviction. Marketing reviews and approves before anything goes live, but the voice stays genuinely theirs. Executives are more likely to post consistently when the content does not feel like it was written by someone else, and authenticity is what drives LinkedIn reach.

Supergrow gives marketing full control without becoming a bottleneck. Each workspace has configurable brand context (tone guidelines, messaging priorities, and topics to stay on or avoid) that shapes every AI-generated draft before anyone reviews it. All content flows through a customisable approval chain: route posts to comms, legal, or directly to a manager before anything is scheduled. You can approve, request edits, or reject with comments from one dashboard. Team members cannot publish without sign-off unless you explicitly allow it for their workspace. If a post references a product claim that is not yet public or uses language outside brand guidelines, marketing can flag it and return it for revision before it ever reaches the executive. Brand stays consistent across every voice without marketing having to write or chase each post individually. The approval layer scales whether you have 3 executives or 30.

Onboarding is designed to be low-lift for both marketing and team members. The typical flow: create workspaces (5 minutes), configure brand context per workspace (10 minutes), then send invite links. Team members receive a link, create their account, connect their LinkedIn profile, and complete a short voice setup with no IT tickets, no training sessions, and no onboarding calls required. Most teams are fully operational within an hour of sending invites. If you are activating 10 or more executives, Supergrow offers a guided onboarding session to help configure workspaces, set up approvals, and get the first round of posts created on day one.

Very little. The core commitment is a 10-15 minute PostCast interview each week, which produces 3-5 post drafts. From there, executives spend 5-10 minutes reviewing and approving their drafts before they go live. Total: under 30 minutes a week to maintain a consistent, credible LinkedIn presence. No writing, no blank pages, no figuring out what to post. For executives who want even less involvement, marketing can create content on their behalf using their Content DNA and publish after review. Most executives say it is the first time LinkedIn has felt sustainable alongside their actual job.

Yes. Every Supergrow account includes access to the help centre, onboarding documentation, and email support. Teams on paid plans get priority support. For companies activating 10 or more executives, Supergrow offers a guided onboarding session to help configure workspaces, set up approval chains, and get the first round of content created. Ongoing resources cover LinkedIn best practices, content strategy, and how to get the most from PostCast interviews. If you need help structuring your employee advocacy programme, reach out to the team directly. Most setup questions are resolved within a single session.