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Employee Advocacy Gamification

Your team has the voice.
Give them a reason to use it.

Challenges, leaderboards, and rewards turn passive participation into a competitive habit. Watch posting frequency double in 30 days.

Start a challenge →
7-day free trialIncluded in Teams plan
Challenges and Leaderboard product screenshot
The problem

Employee advocacy programs die from inconsistency, not intent.

Most employees want to post. But without structure, motivation fades by week two.

1
No visible progress
Team members don't know where they stand. Without a score to chase, there's nothing pulling them back the next day.
2
No visibility into who's participating
People don't see what their colleagues are doing. Visibility inside the team is just as motivating as visibility outside it.
3
Nothing at stake
Without accountability or recognition, advocacy stays at the bottom of every exec's priority list. Permanently.
Without challenges
excitement spike, then dropout
Launch
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Wk 9
With challenges active
↑ Consistent activity throughout
How It Works

Set a challenge. Watch the competition begin.

1

Create a challenge

Define the goal: post frequency, engagement, or topic coverage. Set a timeframe, assign a reward, invite your team.

New Challenge
e.g. Q2 Thought Leadership Sprint
Frequency ▾
30 days ▾
Launch challenge →
2

Team members compete

Everyone sees the live leaderboard. Points update in real time. Notifications fire when someone overtakes you.

Recent Activity
Sarah R. scored 2,240 points
Today 09:15 AM
Marcus K. scored 1,840 points
Today 08:30 AM
Jenna P. scored 1,620 points
Yesterday 05:30 AM
3

Reward and recognise the winners

Public recognition on the leaderboard. Announce results to the team. The next challenge fills faster every time.

Sarah R. wins Reaction Race
2,240 points · #1 of 24 members
Gamification Challenges

Run LinkedIn posting challenges your team will actually compete in.

Define the rules, assign a reward, invite your team. Running in minutes.

30-Day Posting Sprint

Post at least 3 times per week for 30 days. Most consistent team member wins.

$50
Amazon voucher · 1st place
Team joined14 / 20
SR
MK
JP
+11
members joined
Ends in 18 days
Join →
Active now · You're competing

Reaction Race

Earn the most total reactions across all your posts this month. Quality beats quantity.

$100
Cash prize · 1st place
#4
your rank
Your reactions182 / 250 goal
210 pts behind #3 · 6 days left
Ends in 6 days
View leaderboard →

90-Day Streak Club

Post every single week for 90 days without breaking the chain. Earn elite status in your org.

$200
Dinner voucher · 1st place
Members maintaining streak8
SR
MK
JP
+11
members joined
Ongoing
Join challenge →
Live Leaderboard

The leaderboard your team will actually care about.

Real-time rankings across the team. Filter by challenge, timeframe, or department.

Leaderboard product screenshot
FAQ

Common questions.

Gamification turns LinkedIn posting into a structured competition. Admins create challenges with a clear goal (post frequency, engagement, topic coverage), a timeframe, and a reward. Team members earn points, track their ranking on a live leaderboard, and compete to win. It replaces vague encouragement with visible progress and real stakes.

You can run posting frequency challenges (e.g. post 3x per week for 30 days), engagement challenges (earn the most reactions this month), streak challenges (post every week without breaking the chain), or topic-based challenges tied to a product launch or campaign. Challenges can be team-wide or scoped to specific departments.

Tangible cash-equivalent rewards convert best. Amazon vouchers, cash prizes, and dinner vouchers consistently outperform company swag. The amount does not need to be large. Between $50 and $200 is enough to drive genuine competition. Public recognition matters too. Announcing winners inside the org compounds participation in the next challenge.

Most teams see posting frequency increase within the first week. A 30-day challenge is typically enough to observe a measurable shift in participation rates and consistent activity. The leaderboard goes live as soon as you launch and updates in real time as team members post.

Challenges and leaderboards are included in the Teams plan. You can set up your first challenge and have the leaderboard live in under 5 minutes. Start with a 7-day free trial to see it in action.

Start your gamification program

Your team is waiting for a reason to compete.

Cancel any time. Included in Teams plan.