How to Announce a New Job on LinkedIn (with Templates and Examples)

Once your profile and purpose are set, it’s time to write the post. The key is to strike a balance between authenticity and clarity, so your announcement feels genuine, not rehearsed. 

Try this framework so you know how to announce a new job on LinkedIn confidently:

Step 1— Start with a hook that earns attention

Your opening line decides whether people stop scrolling. Use emotion, gratitude, or curiosity to draw them in. Hooks that sound conversational perform better than formal intros. Plus, they also make the post worthy of scroll stopping. 

The goal is to evoke an emotional response within the first two lines, so your audience is compelled to read the rest.

If you’re not sure where to begin, try first to identify the emotion behind your update. 

For example, this post by Liz shows her gratitude for the previous role and what she’s diving into next. It may not be a long post, but it still got decent traction thanks to the hook she used.

These small tweaks help your post stand out in a feed full of predictable “thrilled to announce” updates and sets the tone for authentic storytelling.

Step 2 — Share the what and the why

Clearly state your new role and company, but also share what makes this move meaningful. Instead of focusing only on the title, explain what excites you about the opportunity and what you hope to achieve. That way, they’ll know what aspects got you on board instead of a surface-level update.

You can also connect your new role to your professional purpose or growth story. 

For instance, mention what drew you to the company’s mission or how your position aligns with skills you’ve been building over years. This small change in context turns a standard update into a story of progress.

Authenticity builds stronger connections than polished announcements. Take a cue from Akshay Verma’s post-

Step 3 — Add context and value

Go beyond a personal update. 

• Mention what you’ll be doing

• What you’re hoping to learn

• How does this role align with your broader goals

It gives your network a reason to care because they can see where your journey is headed and how you can be mutually beneficial.

If there is a huge audience overlap with your update, relate it to their interests so the post feels relevant instead of just reflective.

For example, highlight a specific skill or learning opportunity your new role exposes you to. It can show thought leadership and position you as someone who shares insights.

The point is — let readers gain value from your announcement so they engage, remember, and follow your updates in the future.

For instance, Jon Perrin’s post is a great example of how to go beyond a simple- I got the job. He explains the hiring journey, reflects on the challenges he faced, and gives really helpful advice for others looking for roles in tech. 

It works because it offers value to readers, builds credibility, and keeps the tone warm. It turns a simple career update into a mini guide that others can learn from, which drives serious engagement.

Step 4 — Express gratitude

Acknowledging mentors, teammates, or your previous company adds warmth and credibility. Gratitude humanizes your announcement and shows people you know that growth isn’t a solo effort. It also strengthens relationships with those who supported you in your journey.

Keep it focused. Only a few key names or groups, and avoid over-tagging to maintain readability. A concise thank-you note feels more genuine than a long list of tags. 

Take a look at Shanil Patel’s post. He thanks his mentors and draws focus to how his time at 6Sense shaped his professional journey. The tone is genuine and reflective, rather than formulaic or overly polished. It works because it acknowledges the people behind his success and adds emotional depth without sounding performative. Plus, it naturally flows into the excitement of what’s next. 

Posts like these are perfect for bringing authenticity to a work-related platform and drive engagement more than self-promotion ever could.

Step 5 — End with an engagement trigger

Close with a question or prompt that invites conversation, such as- 

• What’s one thing you learned in your first week at a new job?

• If you’ve made a career switch recently, I’d love to hear your story. 

• How’s your search going?

Engagement signals help boost your post reach. Plus, they help you connect with your community. 

Step 6: Timing and format tips

For maximum LinkedIn post visibility, try these-

• Publish during active work hours like 10am or 12pm

• Avoid external links in the post body since LinkedIn’s algorithm seems to hate it and limits their reach by upto 35%

One truly great example here is Geoff McHenry’s recent post where he shared he got hired at Netflix. His video-based announcement was definitely creative, which was pretty in line with his job profile and what Netflix does. 

In 3 days, the post has garnered ~340 reactions, ~90 comments, and 2 reposts. Pretty good for a job announcement post, right?