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Comparison
Supergrow vs AuthoredUp
AuthoredUp helps you write and format a post you have already thought of. Supergrow helps you come up with it in your own voice. Here's an honest breakdown to help you pick.
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Who each platform is built for
Supergrow is best for
Best if the hard part is producing content at all: getting ideas out of your head, sounding like yourself, and repurposing what you already have.
AuthoredUp is best for
Best if you already write comfortably and want the best editor for it: formatting, previews, readability, hook libraries, and a searchable archive of everything you've posted.
At a glance
Each row states the decision, what actually differs, and which platform is the better fit for that decision.
| Decision criterion | What differs | Better fit |
|---|---|---|
| Generating content in your voice | AuthoredUp does not generate content. | Supergrow |
| Editor and writing aids | Readability grade, big hook and snippet libraries. | AuthoredUp |
| Repurposing and carousels | Supergrow | |
| Engagement and advocacy | Focus Mode, approvals, challenges. | Supergrow |
| Cost per seat for teams | $14.95 per profile vs $34.75 per account. | AuthoredUp |
Feature-by-feature
AuthoredUp details are drafted from its public site and pending verification. Always confirm current features on authoredup.com.
Writing the post
Where the words come from, and how they end up looking.
| What teams need | Supergrow | AuthoredUp |
|---|---|---|
| AI post generation | ||
| Matches your writing voice | Content DNA | |
| Voice-to-content interview (Postcast) | ||
| Rich text formatting (bold, bullets, emoji) | ||
| LinkedIn-accurate post preview | ||
| Hook, ending & CTA libraries | Limited | |
| Post scoring | Performance + authenticity | Readability grade |
Repurposing
Turning what you already have into posts.
| What teams need | Supergrow | AuthoredUp |
|---|---|---|
| Repurpose from audio / voice notes | ||
| Repurpose from YouTube, PDFs & articles | ||
| Carousel maker |
Publishing
Scheduling and keeping a pipeline of drafts.
| What teams need | Supergrow | AuthoredUp |
|---|---|---|
| Post scheduling | ||
| Content calendar | ||
| Drafts & reusable snippets | Drafts |
Analytics
Measuring what your posts did, and why.
| What teams need | Supergrow | AuthoredUp |
|---|---|---|
| Post & profile analytics | ||
| Searchable archive of past posts | Limited | |
| Best times to post | ||
| AI analysis of what worked |
Engagement
Commenting on other people's posts, not just publishing.
| What teams need | Supergrow | AuthoredUp |
|---|---|---|
| Curated engagement feed & commenting | ||
| AI comment drafts in your voice |
Team & advocacy
Running content across a team.
| What teams need | Supergrow | AuthoredUp |
|---|---|---|
| Team analytics | ||
| Draft collaboration | Approvals | |
| Approval & feedback workflows | ||
| Challenges & leaderboards | Goal tracker | |
| Bulk repurpose content per member's voice |
Integrations
Connecting your other tools and AI assistants.
| What teams need | Supergrow | AuthoredUp |
|---|---|---|
| MCP / AI-assistant access | ||
| API & webhooks |
IncludedNot availabletextDetail
Pricing
AuthoredUp is cheaper, at $19.95/mo against $39/mo, and cheaper again per seat once you add profiles. They are not doing the same job though: AuthoredUp does not generate content, so compare what you get rather than the seat price alone.
Which platform to choose
Where AuthoredUp is the better fit
- You want the writing aids more than the writing: a readability grade and large libraries of hooks, post endings and CTA templates, right inside LinkedIn as a Chrome extension.
- You would rather work from a large library of hooks, post endings and CTA templates than from an AI draft.
- You want a searchable archive of everything you have posted, filterable and exportable to CSV.
- You want the lower price: $19.95/mo for one profile against $39/mo, and from $14.95 per profile once you are on three or more.
Why teams choose Supergrow
Content DNA
Supergrow learns your writing voice and drafts in it, so the blank page stops being the bottleneck.
Postcast
Talk for 15 minutes and Postcast turns the conversation into a week of ready-to-post content.
Engagement
Find and engage with the posts that matter, and build real relationships without leaving Supergrow.
Analytics and insights
See what's working with post and profile analytics, plus a weekly briefing that explains why.
Approval and feedback
Review, comment on, and approve posts across your team before anything goes live.
Governance for teams
Keep every account on-brand and compliant with team roles, permissions, and governance controls.
“I went from posting once a month to 3× a week. Two inbound deals last quarter came directly from prospects who'd been reading my LinkedIn posts.”
Marck ThielProject ManagerSupergrow vs AuthoredUp FAQ
Does AuthoredUp write posts for you?
No. AuthoredUp is an editor, not a generator. It formats, previews, and scores what you write, and gives you hooks and CTA templates to work from, but it does not draft the post. That is the main practical difference from Supergrow.
Is Supergrow a good AuthoredUp alternative?
Yes, if the hard part for you is producing content at all. Supergrow drafts in your voice with Content DNA, turns a short conversation into a week of posts with Postcast, and repurposes audio, video, and PDFs. If your bottleneck is formatting rather than writing, AuthoredUp is the better fit.
What does AuthoredUp do that Supergrow doesn't?
AuthoredUp gives you more writing aids: a readability grade, large hook and CTA libraries, reusable snippets, a searchable and exportable archive of everything you have posted, and best-times-to-post guidance. It also runs as a Chrome extension inside LinkedIn. Both tools format posts and preview them the way LinkedIn will render them.
Which is cheaper, Supergrow or AuthoredUp?
AuthoredUp is cheaper for one person, at $19.95/mo against Supergrow's $39/mo, and cheaper per seat for teams, from $14.95 per profile on three or more profiles, against Supergrow Teams at $199/mo for five accounts. Supergrow costs more because it generates content and AuthoredUp does not. Verify current pricing on authoredup.com.
Can I use Supergrow and AuthoredUp together?
Some people do, because the tools solve different halves of the problem. Draft in Supergrow so the post sounds like you, then format and preview it in AuthoredUp before publishing.
See the difference for yourself
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