Supergrow is best for
B2B marketing and communications teams building a small bench of executives and experts who publish their own thinking on LinkedIn and approve every post.
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Comparison
Supergrow vs PostBeyond for Teams Turning Experts into LinkedIn Voices
Supergrow turns employee and executive expertise into original LinkedIn posts. PostBeyond gives employees a curated library of pre-approved content to share across social networks.
4.8/5 on G27-day free trial
In summary:
Supergrow and PostBeyond take different routes to employee advocacy. Supergrow interviews executives and experts, drafts posts in each person's voice, and sends every draft back for that person to approve. PostBeyond gives employees a curated library of approved content to share to LinkedIn, Facebook and X, with AI captions, mobile apps, newsletters, and points that can be redeemed for rewards. The choice comes down to whether your program runs on original expert posts or on sharing company content widely.
PostBeyond is best for
Marketing and sales teams that want employees sharing curated, on-brand company content across social networks, with mobile apps, newsletters and rewards.
At a glance
Where content beginsSupergrow starts from each expert's ideas; PostBeyond from a curated library of approved content.
SupergrowEmployee rolloutPostBeyond reaches employees through iOS and Android apps and email newsletters.
PostBeyondPersonalizationSupergrow profiles each person's voice; PostBeyond's AI copilot personalizes each shared caption.
Different modelsNetwork coverageSupergrow is LinkedIn-only; PostBeyond shares to LinkedIn, Facebook and X.
PostBeyondBuying modelSupergrow publishes a five-account price; PostBeyond quotes after a demo or trial.
Depends on scopeFeature by feature
Where each platform puts its effort, from how a post is created to how participation is measured.
| Feature | Supergrow | PostBeyond |
|---|---|---|
| Content creation | ||
| AI-assisted writing | ||
| Guided interview to create posts | Different approach | |
| Personal writing voice | Content DNA | Personal AI copilot |
| Adapting one source for many people | Original drafts | Caption variations |
| Advocacy workflow | ||
| Shared content library | ||
| Audience or participant groups | ||
| Review and approval | Individual post review | Moderated suggestions |
| Executive delegation | Auto Queue | |
| Publishing and engagement | ||
| LinkedIn scheduling | ||
| Sharing to X and Facebook | ||
| Employee advocacy mobile app | Web app | |
| Internal newsletters | ||
| Priority-post engagement | Reviewed comments | Featured posts |
| Measurement and control | ||
| Member-level reporting | ||
| Leaderboards | Points and rewards | |
| Reporting focus | Adoption and participation | EMV and ROI |
Team pricing: Supergrow vs PostBeyond
Supergrow lists a price for five LinkedIn accounts. PostBeyond builds a proposal around the size and scope of the employee program.
- Interviews, Content DNA and per-member drafts for every account
- Approvals, challenges and team analytics included
- Seven-day free trial; discuss pricing for a larger program
- Mobile apps, newsletters and brand compliance tools listed as features
- SSO, open API, HubSpot and Marketo integrations listed
- 30-day free trial
Size the program by the people creating original posts and the employees sharing company content.
Getting started with Supergrow
Curated company sharing can stay in PostBeyond while your executives and experts publish their own LinkedIn posts through Supergrow.
Pick your experts
Start with up to five people whose knowledge your buyers want to hear, and give each of them a workspace.
Build their context
Participants connect LinkedIn, complete Content DNA, and answer a first interview so drafts sound like them from day one.
Agree how posts go out
Set reviewers and posting slots, and turn off PostBeyond's Auto Queue for anyone Supergrow now publishes for.
Which platform fits your program?
Tick each statement that describes your team. The verdict updates as you go.
Choose PostBeyond when
Where PostBeyond fits
Choose Supergrow when
Where Supergrow fits
Tick the statements that match your program.We'll show which way it leans.
How Supergrow runs a team program
The work stays with the people behind the posts, from the first idea through publishing and reporting.
- Content DNA
Each voice, on file
Every participant's role, audience, topics and tone sit in their own workspace.
Draft from each voice profile
- PostCast and interviews
Ideas from conversation
A short AI interview draws out stories that become editable drafts.
See short AI interviews
- Team-wide repurposing
Campaigns in many voices
Marketing adapts one source into a separate draft for each member.
Adapt campaigns for each member
- Content Board and workspaces
One board, many authors
Admins track every draft while each participant approves their own posts.
Run one board for many authors
- Engage
Deliberate daily engagement
Participants comment on chosen accounts' posts, and nothing sends without their click.
Comment on chosen accounts
- Team analytics
Coach the quiet ones
Participation health flags members who have slowed down before they drop off.
Coach members who slow down
Teams that run their LinkedIn program on Supergrow
Marketing and comms leads on getting experts posting, keeping voices intact and staying in control.
A skeptical CTO approved his first drafts without a single edit
“Our CTO was skeptical—he'd rejected every ghostwritten draft we'd ever sent. After his first Supergrow interview, he approved the posts without a single edit. He said it actually sounded like him.”
Eddie GuevarraHead of Marketing at Consalia12 leaders posting consistently in the first month
“We'd been trying to launch an employee advocacy program for two years. Everyone agreed it mattered, but no one had time. Supergrow got 12 of our leaders posting consistently within the first month.”
GrishchaGrowth at JoinEight accounts, one view of every draft
“Managing 8 team members' LinkedIn® accounts used to mean constant Slack messages and last-minute surprises. Now I see every draft, every approval, every scheduled post in one place. The chaos is gone.”
Tripti ChaddaManager at Frederic Fernandez & Associates40+ team members posting regularly
“Getting our sales and customer success teams to post on LinkedIn® felt impossible. Once we launched challenges with leaderboards, everything changed. Now over 40 team members are posting regularly and actually competing for streaks.”
Harriet BuntingAssociate PR and Communications Executive at Sage4.8/5
Read reviews on G2 Rated by Supergrow customers on G2.
Supergrow vs PostBeyond FAQ
Is Supergrow a PostBeyond alternative?
Yes, for LinkedIn programs built on original posts from executives and experts. PostBeyond is better suited to sharing a curated library of company content across several social networks.
Which platform fits company-wide employee advocacy?
PostBeyond. It is built around a shared content library, group segmentation, iOS and Android apps, email newsletters, and points that employees can redeem for rewards.
Does PostBeyond help employees write in their own voice?
Partly. PostBeyond's AI copilot lets employees describe their role and goals, then personalize the caption of each shared post. Supergrow starts instead from each person's own ideas and voice profile.
Can Supergrow replace PostBeyond?
Not entirely. Supergrow is LinkedIn-only and doesn't send email newsletters or share to Facebook and X, so teams that rely on those may keep PostBeyond alongside it.
Can teams use both platforms?
Yes. PostBeyond can keep handling curated company sharing while Supergrow runs original posts from your experts. Turn off Auto Queue for anyone whose LinkedIn posts Supergrow schedules.
How does pricing compare?
Supergrow Teams costs $199 a month for five LinkedIn accounts, or $189 a month billed annually. PostBeyond doesn't publish prices; it offers a 30-day free trial and quotes on request.
What does setup involve?
In Supergrow, you pick participants, connect LinkedIn, build each voice profile and set approvals. In PostBeyond, admins invite employees by link, email or spreadsheet, and guided onboarding helps them link their networks.
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Capture their ideas, turn them into posts and keep the team publishing from one workspace.