Andy Lambert is an author and modern marketing strategist with over 15 years of experience building and scaling software businesses.

In 2016, he co-founded ContentCal, a social media marketing platform that grew to serve thousands of customers across 100+ countries before being acquired by Adobe in 2021.

Andy is the author of Social 3.0 (2022) and Spheres of Influence (2025) — two playbooks for leveraging creators, communities, and trusted voices to drive business growth.

He writes and speaks regularly on modern B2B marketing, with a focus on making marketing simpler, smarter, and more human.